so the next half, shows the dramatic development of trailers, as well as the development of the audience along side of the trailers.
By the late 60’s people were becoming more aware of the power of television advertising. And thus begins a new age of Trailers made for TV. Instead of trailers explaining the movie, they started to make trailers where the movie spoke for itself.
But it wasn’t until 1971 that movie studios “really” started to acknowledge TV advertising. The movie Billy jack (http://www.youtube.com/watch?v=ZqXvqaBw_iA)didn’t do very well in cinemas, only grossing $2 million, but the director/writer/star, Tom Laughlin, sued the studio for misdistribution of his film. So they redistributed his film like crazy on television. And on the second release of the film, it grossed $22 million. A massive gain.
Due to this, the entire industry took note. So more and more, trailers appeared on TV.
When MTV turned up this showed people how to use quick cuts and music to help tell the story. This was another big step in movie trailer evolution.
So as trailers became more and more modern, the NSS became more and more of a distributor. Until they disappeared all together.[2,7]
So that pretty much brings you up to speed
some more notes
In the late ’60s, studios were just beginning to realize the potential impact of television, both as a source of competition for movies and an additional venue for disseminating information about them to the public.
The first trailer shown in a U.S. movie theatre was in November 1913, when Nils Granlund, the advertising manager for the Marcus Loew theatre chain, produced a short promotional film for the musical The Pleasure Seekers, opening at the Winter Garden Theatre on Broadway. [4,6]
Andrew J. Kuehn, Jr.
this is the list of all the trailers mentioned and a link to see them. they all have the title of the movie, the year and what i could and did use them for. also after it is the bibliography.
Filmography of trailers
A good example of special footage, that was never intended to be in the film, being used for promotion.
A good example of old style trailers.
Dr Strangelove (1964)
The first to use non-linear style editing for a trailer.
La Dolce Vita (1960)
The comedian (2002)
A trailer making fun of voice work.
Terminator 2 (1991)
Cheaper by the dozen (2003)
2 different movies showing the flexibility of voice over
Tenacious D (2006)
A stupid voice over
Greatest show on earth (1952)
Very generic old style trailer.
Pineapple Express (2008)
Good use of music
The Warrior’s Way (2010)
A trailer with all mentioned elements
Billy Jack (1971)
All accessed on the 04/04/11.
History of Movie Trailers
Wikipedia on Movie Trailers
Movie trailers rank #3
Coming attractions: Reading American Movie Trailers.
Author: Lisa Kernan,
Publisher: University of Texas Press
Publish date: 11/2004
Andrew J. Kuehn biography